Run your campsite,
not your inbox.
Pillowcase replaces the spreadsheets, email threads and phone calls with one straightforward system. Set up your site once, let guests book themselves in, and even Pitchup bookings land in the same calendar.
20+ years
Running campsites and building for them, going back to 2005.
Built with owners
Every feature shaped on working sites by the people running them.
0% commission
On every booking through your own page. Keep the lot.
Paid direct
Guest payments land in your own account. We never hold your money.
How it works
Up and running in an afternoon.
Set it up your way
Set your pitches up as they actually are: grass, hardstanding, glamping or whatever you offer. Price each time of year however you like. You shape the software around your site, not the other way round.
Share your booking page
Every campsite gets its own page where guests can pick dates, choose a pitch and pay online. You get a link to put on your website and social media.
Manage from the dashboard
See who's arriving today, track payments, update bookings. The calendar shows everything at a glance: no double-entry, no missed emails.
Channel management
List on Pitchup and other channels without double bookings. Availability syncs both ways: a booking taken on a channel closes the pitch here, and one you take yourself closes it there.
From the owners
What actually changed when they switched.
No diary, no panic, no wondering whether we have sold it twice.
Nobody here has logged into Pitchup for over a year. It all just arrives.
What you get
Everything a campsite actually needs.
Calendar & bookings
A two-week calendar view shows every pitch and every booking. Click a booking to see details, update status or issue a refund.
Online payments
Guests pay by card through Stripe. You see the money in your account, and Pillowcase tracks deposits, balances and refunds automatically.
Seasonal pricing
Define as many seasons as you need, each with its own per-night rates for adults, children and infants. Pricing updates everywhere instantly.
Guest management
Every booking captures guest details, vehicle info and special requests. Filter and search across all your bookings, past and future.
Analytics & reports
See how much you're earning and when. Simple charts break down your revenue by month, pitch type and extras, so you know exactly what's making you money.
Pitchup integration
Connect your Pitchup account for full two-way sync: bookings, cancellations and availability flow both ways automatically. Run everything from here and never open the Pitchup dashboard again.
Extras & promo codes
Sell electric hook-ups, firewood packs or experience days as add-ons. Create promo codes with fixed or percentage discounts for returning guests.
Phone bookings
Guests still ring? Add bookings yourself in seconds: same calendar, same payment tracking, and the option to skip the confirmation email for regulars.
Automatic guest emails
Booking confirmations go out automatically, branded for your site. Tweak the welcome message and arrival info so every email sounds like you.
Coming soon
What we're building next.
Intelligent channel management
Pillowcase decides how much availability channels like Pitchup get, releasing pitches to them only when it thinks you won't fill them yourself. Commission becomes a last resort, not a default.
Guest messaging
Email guests without leaving Pillowcase. Every message is kept on the booking it belongs to, so anyone on your team can pick up the conversation and see the full history at a glance.
Guest CRM
Put your guest data to work. Sort and filter everyone who has ever stayed, spot your regulars and your big groups, and reach the right guests when you want to fill a quiet week.
Abandoned booking reminders
Guests who start a booking but don't pay, and phone bookings still waiting on payment, get an automatic email nudge, turning almost-bookings into booked pitches.
FAQ
Questions campsite owners ask us.
Do I need my own website?
No. Every campsite on Pillowcase gets its own booking page, a link you can share anywhere: your Facebook page, your Google Business profile, a card at reception. If you do have a website, just add a “Book now” link and you're done.
How do guests book and pay?
Guests pick their dates and party size, see live availability with a full price breakdown, add any extras, and pay by card. The money goes straight into your own Stripe account (Pillowcase never holds your money) and a confirmation email branded for your site goes out automatically.
Do you take commission on bookings?
No. Bookings taken through your own Pillowcase page are commission-free. Guests pay by card straight into your Stripe account, and the only deduction is Stripe's standard card fee. Listing sites like Pitchup charge commission on the bookings they send you, so every guest you move to your own Pillowcase checkout is money back in your pocket.
Will I end up with double bookings if I'm also on Pitchup?
No, that's the point of the integration. A booking taken on Pitchup lands in your Pillowcase dashboard and closes the pitch here; a booking you take directly closes it on Pitchup. Behind the scenes, automated hourly checks compare availability on both sides, flag anything that looks like an overbooking and repair differences automatically.
What about guests who book over the phone?
Add the booking yourself in seconds. A phone booking goes into the same calendar with the same payment tracking. You can record a deposit, note vehicle details and special requests, and skip the confirmation email for regulars. Availability updates everywhere, including on Pitchup.
Can I charge different prices at different times of year?
Yes, it's built in. Split your year into as many seasons as you like, each with per-night rates for adults, children and infants. On top of that you can set a flat family rate, override prices for one-off dates like bank holiday weekends, and close the campsite entirely for dates you don't want to sell.
How do I know how my campsite is doing?
Your dashboard shows today at a glance: new bookings, revenue and who's on site. Analytics break your revenue down by month, pitch type and extras, show how far ahead guests book, and even show how visitors move through your booking page. A weekly report gives you the day-by-day occupancy picture.
How long does setup take?
About fifteen minutes. A guided setup walks you through your campsite details, seasons and pricing, pitches and extras. If you're already on Pitchup, you can import your pitches and extras instead of typing them in. You finish with your booking link, ready to share. Moving from another system? We'll bring your existing bookings across for you.
Ready to stop juggling spreadsheets?
Set up takes about fifteen minutes. If you get stuck, we're here to help.